For the next polling question, our moderator was not surprised that video topped the list and cited the ongoing popularity of videos today. She noted recent statistics stating that videos are 50 times more likely to be watched than other forms of content and explained how videos have become a central “snackable” part of the content mix.
Our moderator then asked the panel’s point of view on video content. Their insights are highlighted below:
Video should be high quality and well-executed well or not done at all
Video performs well on mobile and is easily shared
Good writing is critical; consider hiring a professional writer
Your video offering should be your organization’s unique story, succinctly and perfectly told
One panelist shared that her organization worked around the expense of producing videos by broadcasting video question and answer sessions with live panels at events. This can be a cost-effective yet content-rich way of leveraging video to showcase your organization and its thought leadership.
What type(s) of content marketing do you plan on executing this year?
Videos: 83.3% White papers: 71.4% Blogs: 66.7% Press releases: 66.7%