Overview
Frost & Sullivan hosted an information-packed eBroadcast, Stop, Drop & Distribute: A Content Marketing Action Plan, which took a deeper dive into the recent Brand and Demand Solutions eBook, A Five-Point Checklist to Optimize Your Content Marketing Strategy.
Moderator Nicole Coons, Marketing Vanguard at Frost & Sullivan, led the discussion as a cross-industry line up of panelists, all expert content marketers, shared an impressive range of content marketing insights and best practices.
Nicole opened the presentation with a polling question -- Who decides the strategy for your content marketing?
As the below illustrates, Chief Marketing Officer was the #1 response, with Product Manager and Product Marketer tied for second place.