MARKETING WITH THE GOAL OF BRAND AWARENESS
The panel was then asked, “How would you market if the main goal was brand awareness?” On the sales side, panelists mentioned capitalizing on content marketing delivered via blogs, articles, webinars and more. The importance of orchestration across verticals and solution marketing to drive brand awareness was also referenced. The marketing experts liked public relations messaging and brand story telling for brand awareness purposes. Rounding out the discussion on this topic, one of the panelists emphasized the importance of the brand, noting that use cases can help customers understand the value of the brand and create brand awareness too.