We brought together a panel of sales and marketing experts to weigh in on what they feel will be most important in the coming year.
The growth of digital marketing, the Internet of Things, and the “Age of the Customer” all underscore the fact that marketing today is evolving faster than ever before. To help marketers prioritize the array of tools, tactics and strategies available to them as they plan their budgets for 2017, Frost & Sullivan’s Brand and Demand Solutions practice recently assembled a panel of sales and marketing experts from different industries to discuss their current and future “marketing must-haves” in an exclusive eBroadcast. Inspiration for the eBroadcast came from a recent Frost & Sullivan Brand & Demand publication, Top 10 Marketing Must-Haves to Budget for in 2017. All of the sales and marketing leaders assembled shared past initiatives and elaborated on future marketing plans, providing a timely touchpoint for all marketers today. This Executive Summary presents highlights and major take-aways from their highly informed discussion as well as key polling results.